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SIPA SelectSIPs EXPO 2019


Carl F. Schaffer, Architect

Carl F. Schaffer, Architect
Ideation Design Group

Carl brings more than three decades of professional experience to the table in retail, food and beverage and airport venue design.

As a Ideation Design Group principal, Carl F. Schaffer leverages dynamic synergy and personality to enhance the customer experience into one that is productive and fun. Schaffer brings more than 35 years of experience with him, contributing to over 2000 restaurant designs, roll outs, and construction documentations. Through leadership and vision the firm has grown to a team of 36 talented designers, architects and project managers.

The Ideation Design team is a talented group of highly trained individuals with extensive experience in architecture and interior design, foodservice design, graphic design and branding. The IDG team also knows a thing or two about procurement, project management. Together IDG has designed and rolled out thousands of restaurant, retail and hospitality concepts in the U.S. and internationally.

Ideation Design Group has completed projects and is licensed in 48 of 50 states. IDG has also consulted on developments in China, South America and Mexico.

Since 2004 Ideation Design Group has partnered with the world’s largest brands to execute their vision into functional works of art that deliver innovation through design. We are a creative, modern boutique architecture and interior design firm delivering full-service with fresh ideas.

Our approach is personal; offering hands-on expertise to our clients with accessibility at all levels.


Dennis Webb, Vice President of Operations

Dennis Webb, Vice President of Operations
Fulton Homes

Dennis is the Vice President of Operations for Fulton Homes where he oversees Sales, Marketing, Operations, and the Fulton Homes Design Center. In his 22 years there, he has led the charge of using technology combined with past retail experience to help transform the company into one of the most advanced homebuilders in the country in the areas of customer experience, operations, and marketing. He has also been instrumental in moving Fulton Homes towards energy efficiency as the first builder in the country to have built all of its homes to Energy Star version 3 standards. Fulton Homes has been recognized as Energy Star’s Partner of the Year and Indoor airPLUS leader award winners each of the past four years; the only builder in the country to do so.


Devin Perry, NAHB Director

Devin Perry, NAHB Director
Building Systems Councils

Experienced Membership Manager with a demonstrated history of working in the association and for-profit sector. Skilled in Membership Acquisition and Retention, Account Management, Sales, and Event Management. Strong operations professional with a Bachelor's degree focused in Sports Management and Marketing from Marshall University.

The National Association of Home Builders (NAHB) strives to protect the American Dream of housing opportunities for all, while working to achieve professional success for its members who build communities, create jobs and strengthen our economy. Each year, NAHB members construct about 80% of the new homes built in the United States. A federation of more than 700 state and local associations, NAHB represents more than 140,000 builder, remodeler, specialty trade, sales and marketing, design, housing finance, and building supply/manufacturing members. Since its inception in the early 1940s, NAHB has served as “the voice of America’s housing industry.” Its primary goals are to ensure that housing is a national priority and that all Americans have access to safe, decent and affordable housing, whether they choose to buy a home or rent.


Geoff Ferrell, CTO

Geoff Ferrell, CTO
Mandalay Homes

Geoff is Chief Technology Officer for Mandalay Homes, the nation’s highest volume builder of the DOE’s program for Zero Energy Ready Homes. Geoff oversees Mandalay’s home innovation, implementation, and strategies to improve efficiency, durability, health, and comfort, while maintaining market competitiveness.

Geoff studied Aeronautical Science at Riddle Aeronautical University, in disciplines including engineering and aerodynamic performance. In 2003 Geoff shifted careers, and entered the home building arena working for Suncor as a construction manager in Prescott, Arizona. In 2013, Geoff began his career with Mandalay Homes.

Geoff’s speaking engagements include RESNET Conferences, TechHome Builder Summit, EEBA, IBS, and Arizona Zero Energy Ready Home (ZERH) Workshops.

In his free time, he pilots the company airplane and spends time with his wife and three children.


Glenn Liptack, Architect

Glenn Liptack, Architect

University of Colorado, Denver, CO
Rochester Institute of Technology, Rochester, NY
Master of Architecture, December 1992
Bachelor of Science in the study of Commercial Photography, May, 1984

Licensed Architect, State of Arizona May, 1998

My Architectural career has developed consistently in the Phoenix Metro area since receiving my Masters of
Architecture degree in 1992 when I relocated to Arizona from Denver. Strong work ethics and discipline coupled
along with the early talents developed under the tutelage of several good architect employers and mentors allowed
me to launch my own architectural practice in the mid 90’s when I partnered with Dan Nostdahl, Architect. My
professional ethics are steadfast in seeking solid solutions to issues and conditions at hand and working with others
as a team member.

1996 – Present Nostdahl Liptack Architects, PLC Principal / Partner (previously DGP Group Architects, PLC)

My professional experience as a principal owner and partner of a firm encompasses the full spectrum of an
Architect’s talents. This include: Firm management, business development with impeccable customer service,
project management, project design, construction document production, AutoCAD drafting, marketing and all
aspects of being self employed. I have had extensive experience with AutoCAD up thru the 2019 version.

My firm’s commercial clients and projects include:
Launch Real Estate, Schmooze Coffee Co, Elevate Coffee Co. Russ Lyon Sotheby’s International Realty Offices
Equitable Companies Offices, Ebbett Interiors Studio and Showroom, Gallagher’s, First Watch & Top Shelf
Restaurants, Dakota College at Bottineau, West River Veterinary Clinic, City of Bottineau - Tommy Turtle Park

Numerous custom residential projects in other states include projects in:
La Jolla, CA • San Francisco, CA • Bentonville, AR • Durango, CO • Bottineau


Suzanne Shelton, President & CEO

Suzanne Shelton, President & CEO
Shelton Group

Suzanne Shelton is president and CEO of Shelton Group, the nation’s leading marketing communications agency focused exclusively on energy and the environment. Her vision is that every home and building in America is energy responsible and sustainability is ordinary – and she leads Shelton Group in creating a market advantage for the organizations that are creating that sustainable, responsible future. Shelton’s clients include Consumers Energy, Ecolab, Environmental Defense Fund, Fannie Mae, Kohler, CertainTeed Insulation, ExxonMobil Chemical and the Vinyl Institute.

With 30 years of experience under her belt, she’s a pro at helping her clients build brand affinity, market products and start movements. She speaks regularly at conferences, guest writes for the likes of Fast Company, Green Builder and GreenBiz, and has been quoted in Forbes, the Los Angeles Times, The Washington Post and other top media outlets.


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